My name is Frank, I'm a visual storyteller specializing in content strategy, photography, writing, and brand experiences.

My work is rooted in one belief: connection is everything.

My career has taken me through retail, beauty, hospitality, and marketing, giving me the opportunity to experience a wide range of industries and perspectives. Those experiences have shaped me into a creative who thrives on adaptation. A jack of all trades, if you will, with a passion for finding the unique story behind every brand, business, and person.

I began my creative journey as a published editorial stylist before advancing into management at Wolf & Badger in Soho, Manhattan. While my path has never been linear, it has always led back to hospitality. Restaurants have always felt like home, and not simply because of the food, but because they're built on human connection. Every meal, conversation, and shared experience has a story waiting to be told.

Today, I serve as Guest Relations Specialist and Marketing Coordinator for SheWolf Pastificio & Bar and Medusa Cucina Siciliana, where I collaborate on social media strategy, photography, video production, writing, and brand storytelling. My work is rooted in authenticity, capturing the people, craftsmanship, and moments that make a business memorable.

I believe the strongest content doesn't chase attention, it earns trust. It invites people behind the curtain, reveals what makes a brand special, and creates an emotional connection that lasts long after someone scrolls past a post or leaves the table.

Whether I'm behind the camera, crafting copy, editing a film, or building relationships with guests, my goal remains the same: to create work with substance.

Because when people feel something, they remember it.